Over the past year, the company was testing this feature with popular YouTube content creator Jimmy Donaldson aka MrBeast and a small group of creators.
“For viewers, multi-language audio means they can now watch videos dubbed in their primary language, introducing them to even more content that they otherwise may not have seen,” the company said in a blogpost on Thursday.
“We found that creators testing multi-language dubbed videos saw over 15 per cent of their watch time coming from views in the video’s non-primary language,” it added.
Moreover, on average, viewers watched over two million hours of dubbed video daily in the last month alone.
More than 3,500 multi-language videos are already uploaded in over 40 languages, the platform said.
Creators have to add different audio tracks through the “Subtitles Editor” tool when uploading a video to their channel.
The company further mentioned that “existing content in creators’ catalogues can be updated with additional audio tracks as well.”
“If you’re a viewer, just click the video’s settings to see what audio tracks are available to start watching in another language,” it added.
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